Quantitative Online Surveys
Online surveys are cost effective way to gather insights from geographically diverse samples of consumers. Some benefits of online research include:
- Cost effective
- Geographically diverse participants (across the US, or worldwide)
- Able to target very specific respondents (i.e. single moms with children ages 2-4 who work full-time)
- Much faster than in-person studies
- Large sample sizes (can easily gather responses from thousands of participants)